Future of Mobility & AI UX/UI Workflow Innovation
BMW Tech Office | Experience Design Lab
Key Summary
As part of the R&D Innovation team, I worked on 6 confidential cross-functional projects
Overview
ACHIEVEMENTS
Presented AI tool analysis and UX/UI strategy to 55+ stakeholders in 10 departments, including the Silicon Valley Tech Office, to support AI workflow adoption.
One prototype is being patented for a future in-car entertainment concept.
Collaborated cross-functionally on projects with 3 top-tier partners in entertainment, energy, and academic research
Executed the smart energy consumption pilot in the BMW Charging app with complete product design.
Attended 2 conferences and 4 webinars on design innovation.
ROLE
UX Design Intern
AI tool evaluation and market research.
Identification of UXUI workflow acceleration opportunities and strategy ideation.
End to end product design.
AI driven future UXUI strategy & Proof of Concept (PoC) development.
Industry trend, technology, and market research.
Cross-functional collaboration.
Major Projects I have been working on
*Details are under NDA
My Work Also Involved
My Learnings
Next Projects
Design AI ingredient checker to improve vegetarian grocery shopping
Published at the Journal of HCI Society Korea
Designing for location-based workation community
Top award at Innovation Contest, Launched at Google PlayStore
Enhancing the donation experience through digital interaction
Launched at Samsung Hall University Square