Work at_ Location based workcation community facilitates career networking

DURATION

16 weeks

MY ROLE

Product Design Lead

  • Interviewed 6 target users, led affinity diagramming workshop, extracted key insights, built information architecture and Product Requirements Document(PRD)

  • Developed design system, guideline and UI design.

  • Cooperated with 2 designer, 3 Back end developer, 3 front end developer, 1 publisher and 1 project manager

  • Held 2 cycles of quality assurance testing, and launched the application

  • Final Pitch

RESULTS

  • Grand Winner at 2022 Tourism Data Competition held by Korea Tourism Organization and Kakao corp

  • Released on Google Play Store

Introduction

Background

After COVID-19, remote work became culturally established, serving as a turning point for flexible work arrangements. Workations have emerged as one of the most preferred work trends, driven by benefits such as increased productivity and improved quality of life.

Expected Effect

By quickly establishing a strong presence in the rapidly growing workation market and leading the domestic workation culture, we aim to drive regional revitalization and create added value.

Problem Situation

As of the 2022 survey, there was no service that fully met the needs of workationers while consolidating all relevant information in one place.

We conducted in-depth interviews with 15 professionals who have experienced workations and identified two key pain points of workationers.

Target User

  • Remote Workers & Freelancers

  • Employees Who Enjoy Workations

  • Employees Interested in Workations

  • Professionals Interested in Career Growth

  • Professionals Seeking Networking & Mentorship for Career Growth

Goal

A map-based social community that provides information infrastructure for workers.

1. Workation Map & Review System

Problem Define

Existing map platforms fail to provide essential workation-friendly information, such as Wi-Fi availability, power outlets, and adjustable table and chair heights.

Solution

Building a Workation-Specialized Review System

Easily explore nearby infrastructure that supports your work.

Through interviews, we identified the most essential information for workationers and prioritized their needs. Based on this, we designed a one-touch review system, allowing users to leave quick and relevant feedback effortlessly!

Find work-friendly cafes and nearby restaurant recommendations.

Differentiation Points:

  • Location-Based, User-Friendly UX

  • Preview the Top 3 Review Tags at a Glance

Trusted Workation Picks with Real User Reviews

Get essential insights through workation-specific reviews tailored to your needs!

Differentiation Points:

  • Curated Review Tags for Workationers

  • Reviews are displayed based on popularity, ensuring quick and accurate information.

  • A simple and intuitive review submission process helps gather more valuable insights.

2. WorkChat

Problem Define

Workationers Want Social Activities and Networking but Face Challenges

Solution

Location-based in person networking: WorkChat!

Find industry mentors, travel companions, and like-minded professionals in your area for networking and collaboration!

Users can find industry mentors, travel companions, and like-minded professionals in your area for networking and collaboration.

Differentiation Points:

  • View Only Nearby Workationers – Connect with professionals in your vicinity.

  • Verified Workationers Through Company Authentication – Ensure trust and credibility in conversations.

  • Networking with Peers, Mentoring with Aspirations – WorkChat facilitates meaningful connections among high-performing professionals.

Project Result

1. Ran 3 sprints in 16 weeks, evolving from low- to high-fidelity and launching on Google Play Store.

2. Grand Winner at 2022 Tourism Data Competition.

Held by Korea Tourism Organization and Kakao corp

Reflection

Before submitting our contest entry, we set several internal goals with the aim of winning:

1️⃣ Complete a high-quality, high-fidelity application and launch it in the store before the judging.
2️⃣ Develop impactful service features that directly address real problems.
3️⃣ Prove sustainable business model by demonstrating market viability.

With only 16 weeks, seamless teamwork was essential.

Any misalignment or resource leakage could be critical to achieving our goals. To stay connected, we held daily scrums via Slack messages, sharing brief bullet-point updates on tasks, current challenges, and overall progress. We also conducted weekly Zoom and in-person meetings to align our status and progress. Additionally, we set aside core coworking hours to work together in real time.

Thanks to the right collaboration strategies, attitudes, and an amazing team, I spent 16 weeks actively engaging with my teammates, continuously developing the product, understanding and fulfilling each other's requirements, and experiencing a positive and exciting cycle of growth. This experience will serve as a valuable asset in my next career phase, helping me better understand new colleagues and foster synergy in future collaborations. 🚀

Next Projects

Design AI ingredient checker to improve vegetarian grocery shopping

Published at the Journal of HCI Society Korea

Enhancing the donation experience through digital interaction

Launched at Samsung Hall University Square